Fifteen brands. One codebase.

Fifteen brands that cannot be allowed to drift apart

A family of brands has a problem a single brand does not have. Every title has to serve its own market and be recognisable. At the same time, the whole has to stay a family. Anyone who solves that by building fifteen separate sites builds fifteen sets of maintenance and fifteen chances to fall out of step. Change the footer in one place and the other fourteen no longer match. The brand erodes without anyone deliberately letting it happen.

That is not a design problem. It is a construction problem.

One codebase, fifteen faces

ETA Intel does not run on fifteen sites. It runs on one codebase that carries fifteen titles. The structure, the typography, the grid, the colours and the components are shared and identical everywhere. They exist once, in one source.

What differs per title is light: the name, the logo, the market and the content. A title inherits the whole system and brings only its own face. Change the footer in the source and it changes across all fifteen titles at once. There is no version that lags behind, because there is one version.

Nothing here rests on instinct

Every layer is a choice, constructed and accountable.

The whole network runs on one codebase. Not fifteen projects, but one, where every title shares the same components and brings only its own configuration. The company directory runs on a database that feeds all titles, so a company appears on the right title without the data being maintained fifteen times.

The forms are decoupled from the titles. Every contact form, on any title, runs through one set of automated processes, and the title travels along as context. A message from one title arrives with the title in the subject line, and the sender gets a confirmation under the right name. When I add a title, it hooks into those same processes automatically, without anything changing in the automation.

System email runs through a separate sending layer, kept apart from the mail I read myself. Visitor analytics are cookieless and stay in-house, so no consent banner is needed and the data never leaves the network. Every choice in the build has a reason, and that reason can be given.

The sixteenth title is a form, not a project

The value of a system shows at the next step. Adding a new title to ETA Intel is not building a new website. It is filling in a configuration: a name, a domain, a market, the content. The title inherits the complete foundation, hooks into the same database and the same automations, and is live.

That is the difference between a system that grows along and a collection that collapses under expansion. The network was not designed for today's fifteen titles. It was designed so the next title is little more than a form to fill in.

Black and white, because the construction does the work

The whole network stands in black and white. No accent colour per title, no decoration that has to distinguish one brand from another. The logo and the name do that work. Colour is reduced to one function: a single signal for verification, nowhere else.

That is not an aesthetic choice. It is a construction choice. A system that leans on colour to keep its titles apart falls apart the moment a colour clashes. A system that leans on structure keeps standing. The same principle carries the network-wide magazine, presented on landscape pages in a one-to-root-two ratio, the same foundation the logos are built on.

What keeps a network standing also keeps a brand standing

ETA Intel is a network. The discipline underneath is the same for a single brand. A brand that stands on a system does not fall apart at the next supplier, the next expression or the next growth step. The rules live in the construction, not in the heads of the people who happen to work on it.

That is what I build. Not a picture that works on the day of delivery, but a foundation that keeps standing, regardless of scale.