Frequently asked questions

Rink® is a brand architecture studio. I design brand identity as a technical system, not as a picture. Every project stands on a mathematical foundation: fixed proportions, a fixed grid, a fixed typographic scale.

The role I fulfil. Not a designer who works on instinct, an architect who builds a brand the way an engineer builds a structure. The calculation comes first, refinement follows.

I work alone. Rink® is not an agency with different hands on every assignment. One architect, one method, one system. That is also why I take on a maximum of three projects at a time.

That way, every project gets full capacity. Three is the limit within which I can build a system that holds together.

With the self-test: 5 questions, about 90 seconds, results on screen straight away. Next comes a 15-minute introduction, and if it is a match, a 60-minute strategic session where you bring in the commercial objectives and market position.

Then we do not continue. The introduction is a mutual selection, not a sales pitch. The project only starts if it fits my way of working and your ambition.

No. After the strategic session, I take over. No interim briefings, no content to supply. You are the strategic director, I am the architect and the one who builds it. Per phase, I present advice that you approve through your own validation page.

A documented logo system: the logo in every variant, every file format for print and screen, the construction drawing with measurements and proportions, the colour codes in HEX, RGB, CMYK and Pantone, a favicon and app icon, and the usage rules. Everything in ownership.

€4,750 excl. VAT, 5 weeks.

The complete visual system: typography on a fixed scale, eight base shapes and icons, a 12-column grid on an 8pt base grid, imagery rules, design tokens and digital templates. Logo Fundament is fully included.

€8,500 excl. VAT, 9 weeks.

The complete commercial ecosystem: brand architecture plus your own digital platform with eight page blueprints, a commercial message per page, and a sales engine that answers form submissions automatically within 60 seconds. Identity System is fully included.

€15,500 excl. VAT, 15 weeks.

No. This project is built for one brand and platform. An architecture for multiple brands is scoped and priced separately.

Because it gives you certainty about the cost before you start, and because it makes negotiation unnecessary. The investment and the timeline are fixed in advance, for every project.

Yes. Scaling up during an active project is always possible without a surcharge. If you upgrade after completion, you pay the price difference plus a coordination surcharge of €1,000.

Yes, that is Logo Fundament. You can always expand later.

50 percent at the start, 50 percent at delivery.

For the logo you see two construction directions, for the colours three colour architectures; you choose which fits your objectives. Within that chosen direction, you have up to three revision rounds per phase for refinement. That is not room to try a completely different concept, but to sharpen the chosen direction.

You pay for the part of the work that has been carried out. If that is more than the 50 percent deposit, an additional invoice follows for the difference.

You choose one of two routes. Autonomous Exit: you receive the full export in ownership, and the online environment closes 31 days after delivery. Guardianship: I stay connected as brand guardian.

Logo Guardianship €225 per month, Identity Guardianship €445 per month, Brand Guardianship €895 per month, invoiced annually in advance.

I validate new expressions against the system, correct where needed, and have veto rights on brand decisions that threaten the integrity of the system. With Identity and Brand Guardianship, a periodic strategic call and priority support are added.

At delivery you receive full ownership of the system: source files, source code and documentation.

Gorinchem, the Netherlands.

For anyone looking for a quick, decorative refresh. For anyone who wants to make decisions on gut feeling. For anyone who prefers to be billed by the hour.

Yes. The site has a free, downloadable technical reference sheet that shows how a brand is constructed, on the golden ratio and on root-2, with the grid lines, anchor points and measurements visible. No form, no email address needed.

The secure online environment you receive with every project, holding the strategic foundation and the usage rules, and with Brand Authority also the technical documentation of the platform. Everything stays central and current, instead of scattered across separate PDFs and emails.

Not with Logo Fundament and Identity System, other than the context you bring in during the strategic session. With Brand Authority I need access to your existing website, hosting environment or domain registrar, because the platform is built and connected there.

Then the timeline shifts accordingly. I count on a response within two working days per phase.