The brand is not a business card. It is a system that sells
Brand, platform and follow-up come from one source and work as one whole. The system sells day and night, even when nobody is watching. Logo Fundament and Identity System are fully included.
€ 15,500 excl. VAT · 15 weeks
23 questions. 7 minutes. Personal report within 48 hours
The visitor falls into the gap between image and sales
An enquiry comes in on Saturday evening. Someone replies on Monday. The lead is already with the competitor by then.
A lead fills in the form and receives a personal confirmation in the correct brand identity within 60 seconds, any hour of the day. The sales team gets a notification with the full context at the same time.
What costs you is not building that system. What costs you are the leads that fall away now because nobody was watching.
Four layers, one source
The brand
The complete identity system on a mathematical foundation. Logo, typography, grid, colour and imagery are fixed as rules anyone can follow. Everything rests on this.
The platform
A platform built on a 12-column grid. Eight fixed page layouts lead the visitor to one point. Every layout follows from the architecture in the first layer.
The copy
Every page written from the documented strategy. The tone, the order and the structure come from the architecture, not from instinct. You supply no copy.
The follow-up
I connect the platform to the tools you already work with. A lead fills in the form, the confirmation lands in their inbox within 60 seconds and the sales team knows at the same moment.
The four layers form a loop that keeps running without intervention. Within the first few seconds, the visitor sees a company that looks bigger than the competition. The copy speaks to their problem, page by page. The follow-up takes over the moment they click, without a person and without delay. The new customer gets the right information immediately.
Fifteen weeks, three phases
Brand architecture
Week 01 to 07
I build the complete identity system on a mathematical foundation. For the logo I present two directions, for the colour three colour systems. You validate which direction fits the commercial goals before the next phase starts.
Platform and follow-up
Week 08 to 13
I build copy, platform and follow-up as one system. The platform sits on the grid, the follow-up connects to your existing systems. I check every component against the architecture from the first phase before you validate.
Validation and handover
Week 14 to 15
I check the whole for coherence and function. Then follows the handover of The Blueprint at your own address: blueprint.yourcompany.nl. All source files, the SVG masters, the guidelines and the technical documentation come together there.
A new supplier gets a link, not an explanation
The project delivers its own secure online environment at blueprint.yourcompany.nl. Alongside the strategic foundation and the guidelines, the technical documentation of the platform lives there too, with the structure, the integrations and the logic behind the automation.
A printer, a web builder or a new team member can apply the brand correctly, without design knowledge and without me involved.
After delivery, you choose
You receive full ownership of the system and manage it yourselves. The platform, the automations and all source files transfer to your own accounts. Nothing stays behind with me.
Anyone who wants brand, platform and automation safeguarded keeps the environment active and me connected. I check new expressions, manage the platform and safeguard the automation logic as one whole. No briefing, no onboarding period, no agency that has to get to know the brand again. For Brand Authority that is Brand Guardianship, € 895 per month.
View GuardianshipThe next time you stand next to a bigger competitor
By then the system should already have won the conversation. The Brand Audit shows in 7 minutes where the brand is leaking. Within 48 hours the report is ready.
23 questions. 7 minutes. Personal report within 48 hours